Post by forum244 on Oct 18, 2023 5:38:05 GMT -6
In this article we will talk everything about CBO (Campaign Budget Optimization) on Facebook. From its definition, how to set up a campaign and even possible tests so you can master this strategy which, since September 2019, has become mandatory.
Here, at the end of the article, I will show special data you possible tests you can do to get the most out of this new strategy that promises to be powerful and will change the way we look at our Facebook Ads campaigns.
If you want faster navigation, you can jump between the topics below to go straight to the subject you are looking for. Now, if you've never heard of CBO, stick around and we'll go through all the necessary points so you understand everything about how it works.
Index:
But after all, what is CBO?
How to set up a campaign with CBO?
It is worth it?
Possible tests
But after all, what is CBO?
Facebook is always bringing new features to its advertising platform. This time he came with great news that is moving the community of those who advertise on the internet through this platform. We are talking about CBO (Campaign Budget Optimization).
CBO is a way to optimize the budget of ad sets for a given campaign. Previously, at campaign level, you only defined its objective. For example, a campaign aimed at generating registrations, messages or conversion (if you want to know more about the objectives of existing campaigns on Facebook, click here and check out our article). Now with the CBO, in addition to the objective, it will be possible to define a total budget for your campaign. No longer needing to distribute them across your ad sets.
Here, at the end of the article, I will show special data you possible tests you can do to get the most out of this new strategy that promises to be powerful and will change the way we look at our Facebook Ads campaigns.
If you want faster navigation, you can jump between the topics below to go straight to the subject you are looking for. Now, if you've never heard of CBO, stick around and we'll go through all the necessary points so you understand everything about how it works.
Index:
But after all, what is CBO?
How to set up a campaign with CBO?
It is worth it?
Possible tests
But after all, what is CBO?
Facebook is always bringing new features to its advertising platform. This time he came with great news that is moving the community of those who advertise on the internet through this platform. We are talking about CBO (Campaign Budget Optimization).
CBO is a way to optimize the budget of ad sets for a given campaign. Previously, at campaign level, you only defined its objective. For example, a campaign aimed at generating registrations, messages or conversion (if you want to know more about the objectives of existing campaigns on Facebook, click here and check out our article). Now with the CBO, in addition to the objective, it will be possible to define a total budget for your campaign. No longer needing to distribute them across your ad sets.