Post by account_disabled on Mar 12, 2024 21:49:55 GMT -6
To create solutions to address the coronavirus pandemic than other entities, including government and nonprofits. People are recognizing the incredible power of business to get things done, with skill, insight, speed and power. During this time, most believe companies should take a community, not Spain mobile number list Shareholder, approach, and more than three-quarters of people say companies should make decisions that are in the general interest of the community. After all, we're all in this together. 2. Make or break reputation the actions a company takes today will have staying power in the minds of consumers. Far beyond the coronavirus crisis.
People are keeping an eye on which companies are stepping up and which are stumbling. These moments will affect perceptions about organizations in the future, for better or worse. Consistent with actions in support of purpose-driven businesses in previous studies, society is willing to reward businesses it believes have appropriately stepped up to provide support or coronavirus relief aid, either through a greater loyalty or trust, a greater propensity to purchase or even considering this company as a more attractive place to work or invest. 3. Communications in times of covid-19 people want to know what companies are doing to support coronavirus relief efforts, but companies should be cautious not to appear self-promotional.
Organizations should consider leveraging third-party relationships to ensure that even the best-intentioned efforts are seen as authentic in the eyes of consumers. Not to be forgotten, most are looking to hear about the specific programs, policies and commitments that companies are producing in relation to covid-19, but they also feel that general coronavirus communications should be left to other experts. Americans are more likely to trust information about the coronavirus when it comes from the state government first, followed by the federal government, and finally the media. 4. What employees look for in their employers employees remain an ever-critical stakeholder as companies navigate the creation of new coronavirus-related policies, programs and efforts.