Post by account_disabled on Mar 4, 2024 3:15:07 GMT -6
Categories Shopping center marketing , Retail marketing Gamification ideas for shopping centers and retail marketing Whether you manage a shopping center or are in charge of achieving the marketing objectives of retail companies, you should know that gamification campaigns are your salvation to get that boost you need. You did not know? Well, keep reading, because I'm going to explain to you why a good recreational strategy cannot be missing from your marketing plan . We can go back to the origins of the human species to find the first behaviors related to play. Leisure activities have a high success rate (and more every day), as we can see with the penetration data of video games in Spain. In 2021, more than 18 million video game users were registered and, according to Kantar , gaming has established itself as one of the main entertainment activities. Gamification campaigns to achieve marketing objectives Shopping center users are diverse.
Depending on whether they are located in a large city, in a town hall in a tourist area or in a working-cldonkey neighborhood, we will encounter different characteristics that will force us to design campaigns adapted to each place. But, while that is true, the use of playful dynamics will bring us guaranteed success in any of the situations in BTC Users Number Data which we find ourselves . Why can we affirm it so firmly? I will respond with several examples that will make gamification campaigns a pillar in your marketing plan from now on. Thanks to the actions in which the user must play to achieve a goal, a direct prize for participating or registration in a raffle, we help add value to our brand. In a positive way, we make the user enter a world that we have created, our ecosystem, in which they must actively participate, which will help enormously to improve the memory of our brand . If a user has participated in a game, had a good time, and also won a prize, they will recommend it to friends and family so that they can try it too. If one of your objectives is to increase the contacts in your CRM , a dynamic of this type is optimal for you.
If what you want is to increase your brand loyalty and engagement , you are in the right place, because we are going to see some examples of gamification campaigns for shopping centers and retail, which will make your objectives within your reach. hand. The gamification ideas that will solve your campaigns 1. Contests Contests are a great way to get our clients to become content generators . Competitions to be the most voted photo, the funniest video or the most entertaining short story help to create a community by encouraging interaction and generating a certain competitiveness. A good example of the success of this type of action is pet photo contests. No one can resist a photo of a kitten or an adorable puppy. The celebration of World Animal Day, on October 4, can be a good opportunity to activate a promotion in which the most voted photo gets a batch of feed. These types of promotions will help you increase interaction and engagement with your community. Gamification for shopping centers and retail marketing: pet photo contest Bannister Global's World Animal Day campaign for the Peñacastillo Shopping Center. 2. Cldonkeyic games brought to the online environment.
Depending on whether they are located in a large city, in a town hall in a tourist area or in a working-cldonkey neighborhood, we will encounter different characteristics that will force us to design campaigns adapted to each place. But, while that is true, the use of playful dynamics will bring us guaranteed success in any of the situations in BTC Users Number Data which we find ourselves . Why can we affirm it so firmly? I will respond with several examples that will make gamification campaigns a pillar in your marketing plan from now on. Thanks to the actions in which the user must play to achieve a goal, a direct prize for participating or registration in a raffle, we help add value to our brand. In a positive way, we make the user enter a world that we have created, our ecosystem, in which they must actively participate, which will help enormously to improve the memory of our brand . If a user has participated in a game, had a good time, and also won a prize, they will recommend it to friends and family so that they can try it too. If one of your objectives is to increase the contacts in your CRM , a dynamic of this type is optimal for you.
If what you want is to increase your brand loyalty and engagement , you are in the right place, because we are going to see some examples of gamification campaigns for shopping centers and retail, which will make your objectives within your reach. hand. The gamification ideas that will solve your campaigns 1. Contests Contests are a great way to get our clients to become content generators . Competitions to be the most voted photo, the funniest video or the most entertaining short story help to create a community by encouraging interaction and generating a certain competitiveness. A good example of the success of this type of action is pet photo contests. No one can resist a photo of a kitten or an adorable puppy. The celebration of World Animal Day, on October 4, can be a good opportunity to activate a promotion in which the most voted photo gets a batch of feed. These types of promotions will help you increase interaction and engagement with your community. Gamification for shopping centers and retail marketing: pet photo contest Bannister Global's World Animal Day campaign for the Peñacastillo Shopping Center. 2. Cldonkeyic games brought to the online environment.