Post by account_disabled on Feb 21, 2024 23:47:53 GMT -6
Involving different areas with CSR is usually a difficult task for companies. Different departments are often immersed in their daily tasks; The idea of dedicating time and effort to new activities may meet resistance from employees. Even so, making the company's responsible commitment to the entire organization is key to achieving the objectives set. How to involve your collaborators in this commitment and guarantee teamwork in favor of CSR? The first thing you have to do is make sure that each of your staff members is familiar with the objectives the company is pursuing. After that, integration becomes a challenge of perseverance and motivation. There are few companies that have managed to get more than one department to work together on a social responsibility objective. It is difficult to imagine the commercial, marketing and communication areas working together with the CSR department. Although without a doubt, when they do it, the result is much more efficient than if it were an individual effort.
Grupo Bimbo is an example of this, as part of its responsible actions it has involved three different areas to carry out and consolidate the Futbolito Bimbo initiative . Marketing, corporate Jordan Mobile Number List affairs and social responsibility are the departments involved in the process. Do you want to know what it's about? We tell you! Success story: Futbolito Bimbo Although it may sound difficult to believe, Grupo Bimbo has managed to keep an initiative alive and current for 56 years. Bimbo Soccer a true example of how different work areas can be involved to make a CSR program a success. Since the creation of this program, thousands of boys and girls from public and private schools have become involved in sports. These results prove the deep commitment that the brand has to Mexican children, communities and families. In 2018 alone, Futbolito Bimbo brought together more than 50 thousand girls and boys from public and private schools in different cities in the country, who during the tournament added more than 104 thousand hours of physical activity.
It is important to mention that to achieve this tournament the multiple areas have joined forces so that this program continues as one of the strongest of the group, bringing its commitment to well-being to many more people throughout the country. Promoting physical activity of thousands of boys and girls One of the most important objectives for Grupo Bimbo is to promote the physical activity of all Mexicans and the people where the company has operations. Futbolito Bimbo is one of the initiatives that has been promoting sports and the comprehensive development of children for years; as well as teamwork, respect, responsibility, tolerance and camaraderie through sport. A tournament for girls and boys Who said that football is only for boys and men? In Futbolito Bimbo, that's not the case! This tournament has transformed people's lives, since being Bimbo's most important social responsibility program, it confirms its commitment to gender equality, including men's and women's branches in the tournament, so that they give all their pdonkeyion at the moment of play.