Post by account_disabled on Feb 18, 2024 5:55:00 GMT -6
The recent measurement by Omnicom Media Group (OMG) in its nationwide study “505 Peruvian Women Say” revealed that the concerns of Peruvian women revolve around meeting basic needs. In addition to their active participation in society. The increase in citizen insecurity (61%), the rise in prices of the basic basket (66%) and poverty (45%) generate greater concern. This has an impact on the social focus such as the environment and gender violence. This current economic situation requires decisive actions to be taken regarding daily consumption. 49% of respondents say that they make it to the end of the month just enough, even having to use part of their savings. Peruvian women and their emotions: between worry and stress The recent study also analyzed the emotional factor of Peruvian women.
Here it was identified that the range of negative emotions unfortunately predominates, compared to positive ones. Such a result is derived from the political-social-economic situation that the country is going through. This is where women are the most affected in their emotions as they are the containers of the home. READ ALSO Sponsorship market: Alianza Lima volleyball and women's soccer teams change their main sponsor and sign with Apuesta Total More than 10 thousand businesses close on the Peru – Ecuador border, how does it affect consumers? Microsoft Phone Number List surpdonkeyes Apple as the most valuable company in the world LOAD MORE When you ask yourself what emotions have you experienced recently? The majority reported feeling worried stressed (68%), emotionally tired (65%), anxious (59%), overwhelmed (52%) and sad (54%); followed by a group that reported feeling “hopeless” (43%). On the other hand, when it comes to experiencing positive emotions, we see that no more than 4 out of 10 Peruvian women show them. Thus, only 43% reported feeling “in a very good mood,” 38% said they felt “calm” and 33% “relaxed.
We also see that there is a new conception of family in the face of a more inclusive society, and this redistribution of new family typologies, which demonstrate diversity and bring opportunities for brands. For example, the new family compositions have higher percentage rates than before. For example, family groups made up of single mothers with children stand out, which already reach two percentage digits (13%) within the entire Peruvian household; and this group is followed by young couples without children (6%). Both with new growing groups, which have particular needs and a current offer with ample penetration space. Price is paramount As a result of the same situation, women in Peru adopt a strategic and optimizing approach to their resources.
Here it was identified that the range of negative emotions unfortunately predominates, compared to positive ones. Such a result is derived from the political-social-economic situation that the country is going through. This is where women are the most affected in their emotions as they are the containers of the home. READ ALSO Sponsorship market: Alianza Lima volleyball and women's soccer teams change their main sponsor and sign with Apuesta Total More than 10 thousand businesses close on the Peru – Ecuador border, how does it affect consumers? Microsoft Phone Number List surpdonkeyes Apple as the most valuable company in the world LOAD MORE When you ask yourself what emotions have you experienced recently? The majority reported feeling worried stressed (68%), emotionally tired (65%), anxious (59%), overwhelmed (52%) and sad (54%); followed by a group that reported feeling “hopeless” (43%). On the other hand, when it comes to experiencing positive emotions, we see that no more than 4 out of 10 Peruvian women show them. Thus, only 43% reported feeling “in a very good mood,” 38% said they felt “calm” and 33% “relaxed.
We also see that there is a new conception of family in the face of a more inclusive society, and this redistribution of new family typologies, which demonstrate diversity and bring opportunities for brands. For example, the new family compositions have higher percentage rates than before. For example, family groups made up of single mothers with children stand out, which already reach two percentage digits (13%) within the entire Peruvian household; and this group is followed by young couples without children (6%). Both with new growing groups, which have particular needs and a current offer with ample penetration space. Price is paramount As a result of the same situation, women in Peru adopt a strategic and optimizing approach to their resources.